Up in the Air

On a side note: as I'm watching Up in the Air I notice in the beginning the American Airline's stewardess says to the main character who is always flying for his job and calls airports his home "Pleasure to see you again Mr. Bigham" this is interesting to me because that woman does not even know Mr. Bigham, a promo on her screen says to say this to the frequent flyer Mr. Bigham. Airlines are very concerned with pleasing their customers. They offer so many incentives to their frequent flyers or even those who choose to fly first class. This is interesting to me because there really are not that many airlines to choose from. Why do they need to compete so much? That could be exactly why they need to compete. If that airline can snag a consumer from simply having a stewardess greet you buy name that's possibly $1200 for a red-eye flight to LA they may have earned. Better yet, they may have earned a new brand loyal customer.

As I continue to watch, there is plenty of branded entertainment throughout this movie. I already mentioned they showed American Airlines for product placement. They also mention Hertz car rentals, Colonial, Maestro, Hilton hotels, Maplewood Hotels

This movie is interesting coming from a consumer behavior perspective position too. Business travelers are a major target market for producers. Business travelers are interesting people. Many people envy them but Buzzfeed has the reality of business traveling covered. http://www.buzzfeed.com/ashleyperez/business-travel-expectation-vs-reality#.eqmB7P0Rm

 

 

 

Most business travelers are tech-savvy users wince they have to stay connected for their jobs and also for their personal lives. Usually they are well dressed and carry minimal luggage and seem to know all the ins and outs of the airports. They are savvy at finding deals with credit cards, hotels and car rentals. This is just coming from my own experience flying mostly in Denver, Chicago O'Hare, Detroit  and Minneapolis.

Watch out for those business travelers, they will run you down on the runway!

Organix vs. L'oreal Kids

This morning in the shower while looking at my three different Organix shampoo bottles I had a flashback. I remembered back to when I was a child and used the L'oreal kids tear-less shampoos. 
https://www.youtube.com/watch?v=lrp0NqKvoYA  I would try to entice my mother into trying to buy every color they had. It was always a great memory going to the Glen's grocery store and smelling all of the flavors and picking which one I hadn't tried yet and smelled the best. Today I find myself doing the same thing. In the aisle at Target I'll smell all of the different Organix shampoos and usually I choose one that I haven't tried before. 

I find it pretty interesting that L'oreal kids tear-less shampoo was marketed on its different colored and smelling product line when I was a kid and now Organix seems to be similar in its marketing tactics. Coincidence? 

First Entry!

Let me start off by introducing myself, I am Hannah David. I am a Michigander that moved here 3 years ago to attend Montana State University.

 

The purpose of this blog is not only to receive points in my consumer behavior class, but also it's for myself to reflect on all of the things I have learned in this class during the course of the semester. I am a marketing major so there will be a lot of overlap of things I learn in my classes this semester. This blog may reflect upon that.

 

I will give you a little pictorial preview of topics and things that I enjoy and will probably be posting about as they relate to consumer behavior:

 

  

 

 Along with a bunch of other random articles I find on BuzzFeed or Facebook.

Enjoy!