Up in the Air

On a side note: as I'm watching Up in the Air I notice in the beginning the American Airline's stewardess says to the main character who is always flying for his job and calls airports his home "Pleasure to see you again Mr. Bigham" this is interesting to me because that woman does not even know Mr. Bigham, a promo on her screen says to say this to the frequent flyer Mr. Bigham. Airlines are very concerned with pleasing their customers. They offer so many incentives to their frequent flyers or even those who choose to fly first class. This is interesting to me because there really are not that many airlines to choose from. Why do they need to compete so much? That could be exactly why they need to compete. If that airline can snag a consumer from simply having a stewardess greet you buy name that's possibly $1200 for a red-eye flight to LA they may have earned. Better yet, they may have earned a new brand loyal customer.

As I continue to watch, there is plenty of branded entertainment throughout this movie. I already mentioned they showed American Airlines for product placement. They also mention Hertz car rentals, Colonial, Maestro, Hilton hotels, Maplewood Hotels

This movie is interesting coming from a consumer behavior perspective position too. Business travelers are a major target market for producers. Business travelers are interesting people. Many people envy them but Buzzfeed has the reality of business traveling covered. http://www.buzzfeed.com/ashleyperez/business-travel-expectation-vs-reality#.eqmB7P0Rm

 

 

 

Most business travelers are tech-savvy users wince they have to stay connected for their jobs and also for their personal lives. Usually they are well dressed and carry minimal luggage and seem to know all the ins and outs of the airports. They are savvy at finding deals with credit cards, hotels and car rentals. This is just coming from my own experience flying mostly in Denver, Chicago O'Hare, Detroit  and Minneapolis.

Watch out for those business travelers, they will run you down on the runway!