Organix vs. L'oreal Kids

This morning in the shower while looking at my three different Organix shampoo bottles I had a flashback. I remembered back to when I was a child and used the L'oreal kids tear-less shampoos. 
https://www.youtube.com/watch?v=lrp0NqKvoYA  I would try to entice my mother into trying to buy every color they had. It was always a great memory going to the Glen's grocery store and smelling all of the flavors and picking which one I hadn't tried yet and smelled the best. Today I find myself doing the same thing. In the aisle at Target I'll smell all of the different Organix shampoos and usually I choose one that I haven't tried before. 

I find it pretty interesting that L'oreal kids tear-less shampoo was marketed on its different colored and smelling product line when I was a kid and now Organix seems to be similar in its marketing tactics. Coincidence?